Leopoldo Alejandro Betancourt Lopez saw the sales of his
company Hawkers go heavily online during the pandemic. Now people are going to
be able to see what they look like in them by trying them on virtually via
Amazon. As one of the first companies to be included in this new technology,
this gives a slight advantage for Hawkers on being seen. It will allow people
to look at how they look in the merchandise  on one hand and be seen as
innovative with inclusion  on the other. Leopoldo Alejandro Betancourt Lopez is
known for innovation, which means this is normal for Hawkers.

Another way that Leopoldo Alejandro Betancourt Lopez has
brought changes to the company is to change their marketing strategy  to use
social media. The inclusion of influencers into the company has helped get
people to notice their merchandise and allows them to have an ear for what
people want. It has increased sales , which kept the company going during the
pandemic. This did require some changes to what was sold, as people were not
going outside as much, but they were able to adapt and overcome . This means
that employees were not having to be laid off, which kept them happier overall. 

Add these two changes by Leopoldo Alejandro
Betancourt Lopez with his changes to customer service and the company looks
ready to go for years more. Lopez is constantly working  to find new ways to
market Hawkers, which keeps paying off. This innovative approach has allowed him
to keep influencing the market as a whole, which is what fashion companies
want.

Alejandro Betancourt and business world at linkedin: https://uk.linkedin.com/in/alejandrobetancourtlopez