In a strategic move to enhance its global remittance capabilities, Flutterwave has joined forces with Acquired.com to bolster card payment processing for Send App, the company’s flagship money transfer service. This collaboration aims to revolutionize outward remittance transactions for cardholders in the UK and EU, facilitating smoother transfers to business partners and loved ones across Africa.
Flutterwave, a frontrunner in Africa’s fintech landscape, continues demonstrating its commitment to refining user experiences and expanding its service offerings. The partnership with Acquired.com represents a significant step towards achieving these goals, focusing on improving transaction speed, security, and overall efficiency.
James Hardy, Senior Vice President of Consumer Business at Flutterwave, emphasized the company’s dedication to customer satisfaction. “Our mission is to elevate the user experience by collaborating with industry leaders to enhance speed, transparency, and ease of money transfers,” Hardy stated. He highlighted Acquired.com’s expertise and consultative approach as critical factors in selecting them as a partner to support Flutterwave’s business objectives.
Send App, Flutterwave’s remittance platform enables users to swiftly and reliably transfer funds to local bank accounts and mobile money wallets. The integration of Acquired.com’s processing capabilities is expected to streamline this process further, ensuring a seamless experience for customers initiating transfers from the UK and EU to African destinations.
This partnership announcement follows Flutterwave’s recent rebranding of Send App, unveiled in August 2023. The refresh brought several enhancements to the platform, including in-app customer support, introducing voucher codes, and expanding its geographical reach. These improvements underscore Flutterwave’s ongoing commitment to innovation and user-centric design in the competitive fintech space.
A crucial aspect of the Flutterwave-Acquired.com collaboration involves comprehensive payment optimization. This process encompasses tailored analysis, result presentation, and the development of strategic recommendations to enhance Flutterwave’s processing capabilities further and refine the customer journey. Implementing intelligent BIN routing through Acquired.com’s multiple acquiring connections will contribute significantly to a frictionless user experience.
Mark Johnson, Commercial Director at Acquired.com, expressed enthusiasm about the partnership. “Collaborating with Flutterwave has been a rewarding experience,” Johnson remarked. He highlighted how their bespoke analysis and recommendations have contributed to Flutterwave’s improved success rates, increased collections, and enhanced overall customer experience.
The strategic alliance between Flutterwave and Acquired.com comes when the African fintech giant makes significant strides on multiple fronts. Recently, Flutterwave’s founder and CEO, Olugbenga Agboola, was appointed vice chair of the board of directors for the U.S. Chamber of Commerce’s US-Africa Business Center. This appointment, announced during the US-Nigeria Executive Dialogue in New York City, received endorsement from Nigerian President Bola Tinubu, further solidifying Flutterwave’s position as a key player in fostering US-Africa business relations.
The US-Africa Business Center praised Flutterwave’s role in spearheading Africa’s digital revolution, describing the company as exemplifying why Africa is increasingly viewed as a crucial player in the global economic narrative. This sentiment aligns closely with Flutterwave’s vision of connecting Africa to the worldwide economy and championing emerging technologies.
Agboola expressed pride in this appointment, viewing it as a personal achievement and a fulfillment of Flutterwave’s broader mission. “Joining the US Chamber of Commerce’s US-Africa Business Center’s board as the new vice chair is a testament to our commitment to strengthening US and African relations,” Agboola stated on LinkedIn.
As Flutterwave continues to expand its global footprint and influence, partnerships like Acquired.com and recognition from international bodies like the US Chamber of Commerce underscore the company’s growing importance in the worldwide fintech ecosystem. By enhancing user experiences, fostering cross-border collaborations, and driving digital transformation across Africa, Flutterwave is not just processing payments – it’s reshaping the future of finance on the continent and beyond.
The collaboration with Acquired.com for Send App improvements, coupled with Flutterwave’s recent achievements in the international business arena, paints a picture of a company on the rise. As Flutterwave continues to innovate and expand its services, it is poised to play an increasingly pivotal role in connecting Africa’s financial systems with the global economy, potentially transforming the landscape of international money transfers and digital payments across the continent.