The business career of Leopoldo Alejandro Betancourt Lopez
has taken him into several sectors, but he has found a home through designer
sunglasses. Betancourt Lopez has experience as an angel investor and
entrepreneur across different retail sectors. His arrival at the Hawkers brand
has begun a business journey that has taken him to new areas of success,
including the combination of fashion-first eyewear and environmental concerns.
Betancourt Lopez’s work with Hawkers has altered his outlook on life and career
success.
Leopoldo Alejandro Betancourt Lopez admits he can be
annoying while he waits for satisfactory work. The entrepreneur arrived at
Hawkers Sunglasses as an investor who thought the brand could prove successful.
Only after arriving at the brand as an investor did Betancourt Lopez accept an
invitation to lead the company. The founders of the designer sunglasses brand
found themselves struggling to cope with the company’s expansion. After
offering advice about running a large company, Hawkers’ founders offered the
Venezuelan entrepreneur the role of President. After accepting the role in
2016, Betancourt Lopez led the designer sunglasses brand on a $50 million round
of funding.
Hawkers were among the first brands to focus on
social media marketing in the mid-2010s. The brand’s initial success came from
a grassroots marketing campaign using the tagline #HawkersRevolution. Leopoldo
Alejandro Betancourt Lopez has plenty of reasons to be happy with the social
media marketing of his brand. The company did not refer to its followers as
customers, instead asking for allies to help break down global barriers . The
online marketing sector is shifting back to celebrities from the grassroots
history of Hawkers. The online marketing boom has led to new avenues of success
for all of Hawkers’s allies. Leopoldo Alejandro Betancourt Lopez remains the
brains behind Hawkers’s development as an innovative brand.
Alejandro Betancourt and business world at linkedin: https://uk.linkedin.com/in/alejandrobetancourtlopez